The Big Idea
Captured
The hidden worlds of the tech elite, and the sci-fi future they’re building for all of us.
From the data laborers in Kenya’s slums training algorithms, via the fraught questions of who owns your digital brain, to Silicon Valley’s techno-religious visions of the future—this project explores how this new technology is not just intended to redefine the way we work, but what it means to be human.
How will Silicon Valley’s AI revolution remake the future of work—and who really stands to benefit.
Big Tech is capturing…
…our destiny…

A handful of tech elites are deciding our future for us — without our consent
…our religion…

Silicon Valley leaders promise us eternal life, an end to suffering, a solved world. Should we believe them?
…our jobs…

In a world without work, what will we do all day? And how will we find fulfilment?
…even our minds…

The ultimate goal for AI evangelists is to merge human and artificial intelligence. But scientists and human rights advocates are fighting for a future where we get to control our own thoughts.
…and their vision is built on the backs of the least powerful people in the world.

Silicon Valley positions itself as the pinnacle of innovation. But they hide a brute force process where armies of click workers in the global south train their models — and are left feeling used and traumatized.
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