Thomas Sankara had a signature look: a natty red beret, worn with military fatigues. A striking figure, Sankara was a military officer and the radical, anti-imperialist prime minister of the Republic of Upper Volta. His arrest in 1983 led to demonstrations, followed by a coup, after which Sankara was released and installed as president. By the following year Sankara had given the country he now led its new name — Burkina Faso. He fashioned a Burkinabè identity in his own anti-imperialist image, eschewing French for local languages, promoting economic self-reliance and national pride. 

In 1986, he famously took the then French president François Mitterrand to task in a fiery speech broadcast both in Burkina Faso and France. Sankara’s dashing uniform played an outsized role in how his words were interpreted. Here was Africa’s own Che Guevara. But by October 1987, Sankara was dead, killed during a military coup led by his former friend and ally Blaise Compaoré.

France, the old colonial power, backed Compaoré. Soon after the coup, French officials once again flocked to Ouagadougou, helping to prop up Compaoré for decades. 

This potted history is important to understanding the phenomenon of Ibrahim Traoré, Burkina Faso’s current president, an authoritarian head of state who in his charisma and self-presentation so deliberately echoes Sankara.

On September 30, thousands of Burkinabè gathered in Ouagadougou’s Place de la Révolution to hail Traoré on the fourth anniversary of the coup that brought him to power. As the second coming of Sankara, Traoré — whatever their entirely different political ideologies – is arguably the face of contemporary African anti-imperialism. It is a meticulously cultivated image that has almost nothing to do with Traoré’s actual record, or his achievements in Burkina Faso. 

Traoré is a pan-African leader for a digital age, an autocrat who has suspended his country’s constitution, dismantled its admittedly fledgling democratic institutions and been accused of crimes against humanity, but who has used artificial intelligence, particularly deepfakes, to bury that record beneath a highly effective cyber cult of personality.

How do Burkinabè reconcile the man with the persona? And is Traoré a triumph of the algorithm, the kind of politician increasingly familiar from Ouagadougou to Delhi, Berlin, Buenos Aires, and of course Washington, DC?

The man, the myth, the algorithm 

Ibrahim Traoré came to power in September 2022. In his own telling, while Sankara was installed as president, Traoré led the putsch himself. By January 2023, Burkina Faso terminated its military accord with France, giving French special forces one month to leave the country. In June this year, Burkina Faso ended all diplomatic relations with France. 

As Traoré turned away from France, he strengthened relations with Moscow. It’s in keeping with the pattern across the countries of the Sahel — Burkina Faso and its neighbours Mali and Niger — as the region’s colonial history with France has been swept clean by a broom held first by the mercenaries of the Wagner Group and latterly the Russian state itself, represented by the Africa Corps. 

But in April and May 2026, Africa Corps forces were dealt a humiliating defeat in northern Mali by a combination of Tuareg separatists and allegedly Al-Qaeda linked Islamists. The Malian defence minister was assassinated in a suicide bombing at his home near the capital Bamako. With Russia so involved militarily in the Sahel countries, Ukraine has admitted to assisting rebel forces. Both Mali and Niger have cut diplomatic ties with Kyiv. And Burkina Faso has described Kyiv as a destabilising force in the region, making the Sahel effectively a front in Russia’s war with Ukraine. As recently as September, Traoré named Ukraine as a part of Burkina Faso’s “map of enemies” for which, he added menacingly, “we need to prepare.”

Russia, as Coda Story has reported for years, has used everything from weapons sales to mercenaries to paying African influencers to both spread Russian narratives and hold Moscow up as the alternative to continuing to rely on exploitative economic relationships with the West, particularly erstwhile European colonialists.

Despite the extent of Russian attempts to influence the Sahel, it’s not Moscow that is signing the most consequential deals with the military juntas it helps prop up. It’s Beijing. And the deals being signed with China to mine the region’s extensive mineral wealth — the lithium, gold, copper, zinc, bauxite and uranium — have served as a reminder to the United States that it too should resume stalled relationships in the Sahel. Early in 2026, Burkina Faso signed a near $150 million healthcare deal with the U.S. in exchange, it appeared, for favourable access to minerals. Both Zambia and Zimbabwe backed away from similar deals, expressing concern about U.S. demands for data and minerals that amounted to an infringement of sovereignty. 

The deals with China and the United States are being negotiated alongside a drive to reduce reliance on foreign loans and grants and ramp up domestic production, particularly of gold. Traoré claims his economic policies emphasise nationalisation and self-reliance. His government has taken over major mining operations and increased state stakes in other industries. In early 2024, his administration suspended export permits for small-scale gold production to crack down on smuggling and keep mineral wealth inside the country. Last month, he inaugurated Burkina Faso’s first gold refinery. 

Some of this has had positive economic effects. The World Bank, in a June 2026 update, said the country had an estimated 5.3% growth in 2025, up from 4.8% in 2024, and its fiscal deficit narrowed from 5.8% of GDP to 1.8%. Inflation was also negative, 0.5%, compared to 4.2% in 2024. Reports by the World Bank and IMF have ascribed these growth to external factors such as the gold rally, climate-driven increase in agricultural outputs, and reduction in energy prices. 

Economic growth, though, is part of a larger story that includes a crackdown on the press, particularly critical coverage of alleged human rights violations. Human Rights Watch documented 1,840 civilian deaths between January 2023 and April 2025, over 1,200 of which were directly attributed to government forces. Even as the report acknowledged widespread violations by Islamist groups, the actions of the Burkina Faso military, it said, “amounted to war crimes and crimes against humanity.” At the same time, Traoré has clamped down on Burkinabè civil society, banning over 100 human rights organizations and dissolving all political parties.

None of it appears to have affected his carefully honed image across Africa.

A pan-African hero 

Traoré is everywhere. In Accra, the capital of Ghana, his image is pasted onto buses and in parks. In January 2025, at the swearing-in of the Ghanaian president John Mahama, it was Traoré who the crowd responded to, cheering for a rockstar rather than a head of state. Even Mahama joked that Traoré had stolen the show. Artwork celebrating Traoré is frequently posted online. The commentary that accompanies the art is gushing. “Through this artwork,” reads one Facebook tribute, “I celebrate the spirit of a man who stands for sovereignty, truth, and the rise of a self-determined Africa.”

Meanwhile, the Ivory Coast government has granted refugee status to at least 69,000 Burkinabè fleeing Burkina Faso.

In May, when I travelled to Ghana and Ivory Coast to talk to people displaced from Burkina Faso, at least five sources decided they no longer wanted to speak. Guaranteeing anonymity didn’t seem to matter. A Burkinabè journalist who was helping me find people to speak to, stopped responding to my messages the day after I arrived in Accra. Those who did speak to me refused to be quoted for fear that harm would come to family and friends left behind in Burkina Faso.

Reporters have been intimidated into silence. “Today, any journalist living in the country is forced to practice self-censorship to avoid being arrested,” says Harouna Simbo Drabo, disinformation analyst and Director of Programs & Partnerships of Faso Check. “Burkinabé journalists have two options,” he told me, “either practice self-censorship or go into exile.” After threats to his life, Drabo has left Burkina Faso.

He’s one of the luckier journalists. Since 2022, at least seven Burkinabè reporters have been forcibly conscripted into the army after criticizing the Traoré junta’s crackdown on the press. Guezouma Sanogo, Boukari Ouoba, and Luc Pagbelguem were abducted days after their union denounced state media as “instruments of propaganda.” Atiana Serge Oulon, editor-in-chief of L’Événement, is among the disappeared. Many, like Drabo, have either left Burkina Faso or quit their jobs. 

As conditions deteriorate, what information is becoming available is government propaganda amplified by social media linked to Russian misinformation. In the absence of accurate, verified information, there is inevitably only disinformation. For instance, one of the most persistent pieces of disinformation is the story that Traoré — a supposedly avowed anti-imperialist despite his kowtowing to Moscow, Beijing and Washington — rejected billions of dollars in International Monetary Fund handouts because he believes, à la Thomas Sankara, in economic self-reliance. It is a story that has been debunked but was repeatedly told to me by Traoré supporters, including at least one journalist.

The claim was cited more than 700 times in a single three-day window in January 2025 alone, racking up millions of views across Facebook, X, and TikTok. Dubawa fact-checked the story and found that rather than rejecting money from the IMF, the Burkina Faso government had negotiated a 48-month IMF loan program in September 2023 and drew on World Bank financing in 2024. 

By mid-2025. Code for Africa’s analysis found social media in sub-Saharan Africa flooded with AI-generated videos casting Traoré alongside Beyoncé, Rihanna, and, in one particularly unhinged iteration, Pope Leo XIV, all of whom supposedly endorsed him as a Pan-African hero holding the line against the West. After US AFRICOM commander Michael Langley criticized Traoré’s handling of Burkina Faso’s gold reserves in a Senate hearing, a network of 165 Facebook accounts began posting identical language claiming Putin had deployed special forces to protect Traoré from an American assasination plot. In ten days it pulled 10.9 million views. 

In Accra, I caught a bus with a picture of Traoré emblazoned on the side. The driver, who only identified himself as Kofi, insisted that before we spoke I should tell him what I thought of Traoré. I say I am not Burkinabè, that I have not visited Burkina Faso but that I have spoken to many people whose lives have been upended by Traoré’s strongman politics. I told him about Burkinabè journalists in exile, forced to join the army, or even disappeared. I told him that when asked about a transition to democracy, Traoré said it was important for Burkinabè to “forget” about democracy. “We have to tell the truth,” Traoré said, “democracy isn’t for us.” I told him about the Burkinabè refugees I met in Treichville, a district in Abidjan, the Ivory Coast capital.

Kofi listened and then told me that “good things take sacrifice,” including the death of a free press. When I asked what he meant by good things, he showed me AI-generated videos of a smart city Traoré had supposedly built.

African identity is tightly wound around the belief that the continent has more potential than it has achieved. The deficit can be attributed to a lot of issues, but chiefly to Western exploitation and the complicity of African leaders. “African countries have also fallen into autocratic democracy,” Sanusi Sanusi, Research Analyst at the Digital Tech, AI & Information Disorder Analysis Centre, DAIDAC, tells me. “There is an election every couple of years but it isn’t free or fair.”

Neil Postman, in Amusing Ourselves to Death, writes that “disinformation does not mean false information. It means misleading information — misplaced, irrelevant, fragmented or superficial information — information that creates the illusion of knowing something but which in fact leads one away from knowing.”

Many Traoré supporters I spoke with, most of whom were men, were convinced they knew things I did not. They told me to educate myself more on Western hypocrisy in Africa. They said they did not have faith in those who appointed themselves arbiters of what was fact and what was disinformation. In Lagos I met Lemi Ghariokwu, who designed album covers for the iconic Nigerian musician Fela Kuti, a revolutionary figure. Ghariokwu, who has a portrait of Ibrahim Traoré hanging in his studio, told me that “Western education and propaganda has made our elite class toothless bulldogs.” Listening to them, it seemed as if a successful Africa needed strongmen, needed autocrats.

In Abidjan, the last person I spoke to about Traoré was Oumar, a Burkinabè taxi driver who had moved to the Ivorian capital in 2021. He told me he “supports Traoré with all my heart.” But as we talked, he admitted he had not been back home because “things are only getting worse.” Three Burkinabè refugees I spoke to told me they thought I might be a government agent planted among them to find out what they really thought about Traoré and that I would then report those thoughts back to Ouagadougou.

Many of the Traoré supporters I spoke with thought I was brainwashed by Western media or, worse, too docile to participate in an African revolution. For my part, I thought they were ill-informed and unable or, worse, unwilling to see through propaganda.

The fundamental curse of the age of information and connection is that we rarely confront how the mediums meant to unite us have fractured us. An unprecedented flood of data has shattered shared reality into millions of customized, mutually hostile subcultures.

With the help of AI and social media, Traoré has managed to decouple national and anti-imperial pride from government performance. By the middle of next year, Burkina Faso will no longer be part of the International Criminal Court, denounced by Traoré as an “instrument of neocolonial oppression”, and thus no longer accountable in any international forum. His government has said it is “decolonizing” the school curriculum. Cheered on by social media, Traoré has used anti-imperial grievances and resentments to argue that authoritarian military rule is the only safeguard for sovereignty.

As some Burkinabè exiles told me ironically, they thought both I, so sceptical of Traoré, and the Traoré die-hards in the African diaspora could use a few months living in Burkina Faso. We should, they said, experience the country Traoré has made IRL. See past the carefully curated myth of the man himself, the largely online fantasy of the pan-African, anti-imperial revolutionary who needs to break a few eggs to make the omelet, and assess the country he runs unchallenged.